Krishanu is a qualified Mechanical Engineer and an MBA. He completed his PhD from the Indian Institute of Management Bangalore in 2010. He works in the area of Consumer preferences and consumer behavior, especially sustainable consumption practices; apart from these, he is also interested in Consumers' online behavior and consumption. He loves working in the inter-disciplinary spaces of operations and Marketing as well as in the areas of Organizational structure and design. His research has been published in reputed journas like the European Journal of Operational Research, Journal of Business Research and European Journal of Marketing among others. He has over two decades of teaching experience in India and since July 2022, he has joined ICN Business School. The courses that he teaches include Consumer Psychology, Strategic Marketing and Digital Marketing and Innovation. My corporate experience includes stints at Mercedes Benz and The Coca Cola Company. He has also consulted several public sector organizations for their "Go-to-Market" strategies and has conducted a large number of corporate participants (executive level) in India and the Middle-East.